Senior Social Strategist

Responsibilities

• Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks
• Mine consumer, cultural, and category insight to identify opportunities for meaningful social presence
• Translate platform data, social listening, and audience research into actionable creative briefs
• Develop audience and community strategies to deepen connection with diverse audiences
• Partner with creative teams to shape ideas from brief through to execution
• Collaborate with social media managers to align recommendations with publishing plans
• Inform creator and influencer strategy and partnership opportunities
• Present strategic thinking and campaign recommendations to brand stakeholders
• Analyse social performance data and campaign results to refine strategy
• Mentor and develop junior strategists within the studio
• Shape strategic processes and tools including briefing templates and insight frameworks

Requirements

• 8+ years of strategy experience with a focus on social-first or digital-first work for consumer brands
• Deep understanding of social platforms including TikTok, Instagram, and YouTube
• Track record of developing effective, measurable social campaigns
• Experience in beauty, personal care, wellness, or FMCG
• Proven ability to turn research and data into actionable strategic frameworks
• Experience working with or briefing content creators and influencer partnerships
• Strong analytical skills using social listening tools and platform analytics
• Proficiency with Gen AI tools such as ChatGPT, Claude, or Perplexity
• Professional proficiency in English

Preferred Qualifications

• Experience working on Dove or Unilever brands
• Multi-market or global brand strategy experience
• Experience in a social-specialist, in-house, or embedded agency environment
• Familiarity with social commerce or community management strategy
• Experience with brand purpose, inclusion, or social impact strategy

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As a part of The Brandtech Group, we leverage cutting-edge AI technology to revolutionise how we create and deliver work.