Senior Social Strategist

Responsibilities

• Lead the design and execution of cutting-edge social media and ecosystem strategies
• Leverage advanced social listening and research tools to analyze cultural shifts and consumer behaviors
• Architect sophisticated influencer and talent engagement strategies
• Collaborate with cross-functional account, creative, and media teams for integrated campaign planning
• Champion the use of WPP Open and advanced AI tools for strategic research and audience segmentation
• Act as a trusted advisor to clients on emerging platforms and digital culture
• Drive the social and influencer components of new business pitches
• Coach and mentor junior strategists and managers within the team

Requirements

• 4+ years of agency or consulting experience in social strategy
• Proven portfolio of impactful, creative, and data-driven social campaigns
• Deep understanding of the evolving social media landscape and platform nuances
• Solid grasp of brand marketing fundamentals and purpose-driven strategies
• Proficiency in social listening, analytics, and reporting tools
• Experience leading and facilitating dynamic brainstorming and workshops
• Excellent verbal and written communication skills

Preferred Qualifications

• Experience with tools like Brandwatch, CreatorIQ, or Google Trends
• Interest in agency business operations including budgeting and project management

Benefits

• Global career pathways within the WPP network
• 16 weeks of gender-neutral paid parental leave
• Access to WPP Open AI platform
• State-of-the-art office facilities in Barangaroo (Sydney) or Melbourne
• Personal development plans and career support
• Additional leave including birthday off and Summer Fridays
• Wellness programs and mental health support via Telus EAP
• Employee reward and referral programs

About the Company

Ogilvy, part of WPP, is a global agency network focused on creating impact through iconic, culture-changing ideas. It operates across advertising, public relations, relationship design, consulting, and health capabilities in nearly 90 countries.