Senior Social Media Strategy Manager

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives, aiming to entertain, inspire, and create significant social impact.

Responsibilities

• Develop social media strategies for brand moments, seasonal pushes, and product launches
• Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms
• Work with creative teams to filter, refine, and pressure-test content concepts
• Build and maintain a competitive intelligence practice through monthly audits
• Track Gen Z and Gen Alpha engagement and translate tactics into brand strategies
• Analyze social analytics from Emplifi and platform dashboards to inform creative direction
• Write detailed channel integration briefs including talking points and product highlights
• Build creative decks and strategic presentations for campaign pitches
• Collaborate with Creator Partnerships Managers to evaluate creator-brand fit
• Define and refine brand voice, format preferences, and posting cadence across platforms
• Contribute strategic input to social copy and creative briefs
• Maintain a reference library of high-performing content examples

Requirements

• 3-5 years of experience in social media strategy, content strategy, or brand strategy
• Ability to translate trend research and competitive analysis into actionable creative direction
• Strong analytical skills with experience in social analytics platforms like Emplifi or Sprout
• Proven ability to write compelling strategic briefs and campaign frameworks
• Deep fluency in internet culture, meme formats, creator ecosystems, and short-form video trends
• Experience working across multiple brands or products

Preferred Qualifications

• Experience working alongside or embedded within a creative team in a strategic advisory capacity
• Understanding of the MrBeast content ecosystem and creator-native video formats
• Experience with TikTok Shop content strategy or social commerce
• Track record of identifying trends early and shaping brand responses
• Experience developing campaign strategies for product launches
• Background in consumer brand, apparel, entertainment, creator economy, or agency experience

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable