Senior Social Insights Manager

Responsibilities

• Collate, analyse, and process high volumes of social-first performance and audience data
• Monitor, measure, and report on campaign performance and always-on social activity
• Distill complex data into clear insights, strategic recommendations, and actionable next steps
• Create compelling performance narratives that translate results into business impact
• Present findings confidently to clients and internal stakeholders
• Work with strategists, creatives, and account teams to develop insight-led work
• Build and maintain social dashboards for real-time performance visibility
• Develop client-specific reporting frameworks and measurement approaches
• Identify trends, cultural shifts, and audience behaviours to influence social strategy

Requirements

• Significant experience in social listening, social intelligence, or digital analytics
• Strong knowledge of social intelligence and analytics platforms
• Deep understanding of social media metrics and reporting methodologies
• Experience building dashboards and reporting frameworks
• Strong storytelling skills to turn data into strategic recommendations
• Excellent communication and presentation skills
• Exceptional organisational and time management skills
• Bachelor’s degree in Marketing, Communications, Analytics, Business, Media, or related field

Preferred Qualifications

• Experience analysing data from multiple regions and global markets
• Hands-on experience with tools like Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, or NetBase
• Exposure to paid social performance and its synergy with organic channels
• Understanding of emerging technologies and AI tools in social measurement
• Experience contributing to new business pitches

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and digital experience, working with blue-chip clients globally.