Senior SFA Manager

Responsibilities

• Own the product strategy, vision, and phased roadmap for the core Sales Force Automation (SFA) platform.
• Conduct user research with sales and operations teams to understand workflows and pain points.
• Lead the end-to-end product lifecycle, including requirement gathering, PRDs, user stories, and wireframing.
• Design key product domains such as Account Management, Pipeline Management, and Mobile Experience.
• Collaborate with Engineering, Design, and QA to ensure high-quality, on-time delivery of releases.
• Partner with GTM teams to drive product adoption, training, and successful rollouts.
• Monitor and analyze product metrics to guide iterative improvements and business impact.

Requirements

• Bachelor's degree in Computer Science, Information Systems, Business, or a related field.
• 5+ years of SaaS product management experience.
• 2+ years of direct experience managing CRM or SFA products through their full lifecycle.
• Proficiency in product design tools such as Axure, Figma, or Mockplus.
• Proficiency in SQL and strong analytical skills for data-driven decision-making.
• Deep understanding of sales methodologies (e.g., SPIN, Solution Selling).
• Excellent stakeholder management and communication skills.

Preferred Qualifications

• Experience building and scaling an SFA/CRM product from 0 to 1.
• Familiarity with AI/ML applications in sales, such as predictive analytics or conversational intelligence.
• Technical background with the ability to discuss implementation feasibility with engineering teams.
• Prior experience in a sales or sales operations role.
• Experience at a major tech company or leading B2B SaaS vendor.

About the Company

Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. With a trusted portfolio of brands including Sensodyne, Panadol, Advil, and Centrum, we combine deep human understanding with trusted science to deliver better everyday health with humanity.