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Times World
Posted 14 hours ago

Senior SEO/Digital Marketing Specialist

Times WorldSr. SEO/Digital Marketing Specialist
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Requirements

SEO, SEM, PPC, and Social Media Marketing knowledge, Google Analytics, Search Console, Tag Manager, and Ads experience, Meta Ads Manager and LinkedIn Campaign Manager proficiency, Email marketing automation tools understanding, Content marketing and CRO knowledge, Analytical and reporting skills, Communication and stakeholder management skills

Skills

SEOSEMGoogle AdsMeta AdsGoogle Analytics

About the role

Responsibilities

  • Plan, execute, and manage multi-channel digital marketing campaigns to drive traffic and engagement.
  • Develop and implement SEO strategies to improve organic search rankings and website visibility.
  • Manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
  • Oversee content marketing initiatives, including blogs, landing pages, email campaigns, and social media content.
  • Monitor website performance using analytics tools and provide actionable recommendations for improvement.
  • Track, analyze, and report on campaign performance metrics and ROI to stakeholders.
  • Optimize conversion funnels and user journeys to enhance lead generation and sales.
  • Conduct competitor analysis and market research to identify new growth opportunities.
  • Coordinate with designers, developers, and content writers to execute integrated marketing initiatives.

Requirements

  • Strong knowledge of SEO, SEM, PPC, and Social Media Marketing.
  • Hands-on experience with Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
  • Proficiency in Meta Ads Manager and LinkedIn Campaign Manager.
  • Understanding of email marketing automation tools and content marketing strategies.
  • Knowledge of Conversion Rate Optimization (CRO) techniques.
  • Strong analytical, reporting, and data-driven decision-making skills.
  • Excellent communication and stakeholder management abilities.

Preferred Qualifications

  • 4–7 years of hands-on experience in digital marketing.
  • Proven track record in managing multi-channel campaigns and performance marketing.
  • Experience working with CMS platforms such as WordPress.
  • Demonstrated success in lead generation and brand awareness initiatives.

About the Company

Times World is a leading provider of data management, market research, analytics, and business intelligence solutions. We are pioneers in data unification, bringing cognitive solutions to practical systems to help businesses make informed decisions.

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Senior SEO/Digital Marketing Specialist

Times World · India

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