Senior Sales Manager

Responsibilities

• Develop and execute the Route-to-Market (R2M) strategy for Coleman within the China retail channel.
• Manage and expand brand-owned flagship store coverage to achieve sales revenue and SGM targets.
• Oversee authorized distributors, conducting annual business plans and regular reviews to ensure commercial target achievement and optimal in-store execution.
• Negotiate with landlords for new store locations and contract renewals to ensure strategic placement and cost-efficiency.
• Lead and develop the Coleman regional sales force, providing coaching and competency development.
• Partner with Marketing teams on product launches, in-store activities, livestreams, and CRM programs.
• Collaborate with Planning, Supply, and Customer Service teams to streamline forecasting and after-sales service.
• Monitor local market trends and competitor activity to provide strategic feedback to headquarters.

Requirements

• Bachelor’s degree required.
• 10+ years of experience with global premium lifestyle, outdoor, or sportswear brands.
• Proven experience in flagship store management and distributor-based business models.
• Extensive knowledge of nationwide business management in China (specifically Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu).
• Strong expertise in R2M strategy planning, pricing, assortment management, and distributor selection.
• Proficiency in P&L management, budgeting, and forecasting.
• Excellent negotiation, persuasion, and leadership skills.
• Fluent verbal and written English communication skills.

About the Company

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid®, and Sharpie®. We are focused on delighting consumers by lighting up everyday moments through a high-performance culture driven by integrity, teamwork, and a passion for winning.