Senior Sales Account Executive

Responsibilities

• Own the full sales cycle for advertiser, offer, and monetization demand across Gen’s distribution ecosystem
• Source and onboard new advertisers, affiliate partners, and direct-response brands
• Design distribution strategies including SmartCards and syndicated content based on advertiser KPIs
• Monitor engagement, CTR, and CVR in collaboration with Ad Operations to optimize performance
• Lead pricing, deal structuring, and contract negotiations for various revenue models
• Collaborate with Legal, Finance, and RevOps to ensure scalable and compliant deals
• Maintain CRM hygiene and provide market trend feedback

Requirements

• Minimum of 5 years of sales experience in AdTech
• Bachelor’s degree required
• Proven experience in performance media, ad tech, affiliate, or demand-side partnerships
• Strong understanding of performance economics (CAC, CVR, RPM, funnel optimization)
• Ability to interpret engagement and conversion data
• Strong consultative selling and communication skills

About the Company

Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands including Norton, Avast, LifeLock, and MoneyLion. We deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users worldwide.