Senior Programmatic Specialist

Responsibilities

• Manage own client portfolio and provide strategic advice
• Set up, optimize, and report on programmatic campaigns
• Evaluate programmatic platforms and identify new opportunities
• Present strategic recommendations to advertisers and clients
• Participate in pitch work and innovative projects
• Share knowledge and contribute to increasing team competence in data and technology

Requirements

• 3-5 years of experience with programmatic buying/solutions
• Experience with or strong understanding of DSPs such as Amazon, Google DV360, Adform, or TheTradeDesk
• Business understanding and ability to align programmatic buying with client goals
• Analytical skills and ability to translate data into concrete actions
• Knowledge of web technologies (HTML/JavaScript) is a plus
• Good understanding of digital buying across channels
• Relevant education in marketing, computer science, or similar (relevant experience can compensate)

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It consists of brands like EssenceMediacom, Mindshare, Wavemaker, and Choreograph.