Senior Product Marketing Manager

About the Company

VSCO exists for photographers. We build the connected system photographers rely on, providing tools for creating, editing, delivering, and running a photography business. We are a mission-driven company focused on unlocking creativity through technology.

Responsibilities

• Develop differentiated positioning and messaging frameworks grounded in customer insight
• Own end-to-end launch planning, including scoping, briefs, timelines, and cross-functional coordination
• Partner with Growth and Data teams to sharpen audience segmentation and targeting
• Lead in-product messaging strategy including tooltips, onboarding flows, and feature announcements
• Support product-led growth (PLG) by identifying friction and driving activation/conversion
• Influence product roadmaps by representing the customer voice through data and research

Requirements

• 5–8 years in product marketing (B2C or B2B SaaS)
• Proven track record in narrative craft and positioning/messaging
• Strong experience in GTM launch operations and execution
• Strong segmentation fundamentals and data literacy
• Experience with in-product messaging or PLG environments
• Ability to write with clarity and economy without jargon
• Comfortable working in ambiguous, fast-paced environments

Preferred Qualifications

• Experience in the creator economy, photo/video, or consumer subscription products
• Familiarity with lifecycle tools such as Braze, Iterable, or Customer.io
• Experience in startup or early-stage environments building processes from scratch
• Experience creating and implementing repeatable systems through influence

Benefits

• Competitive salary and equity
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical, and caregiver leave
• 401K retirement plan
• Mental health resources and tech reimbursements