Senior Product Marketing Manager – Security IP

Responsibilities

• Own and execute the go-to-market strategy for the Semiconductor IP portfolio, including positioning, messaging, and product launches.
• Develop messaging frameworks that translate complex IP technologies into clear value propositions for chip designers, OEMs, and hyperscalers.
• Create high-quality customer-facing content such as product briefs, sales presentations, battle cards, white papers, and technical collateral.
• Partner with Product Management, Engineering, Sales, and Field Marketing to ensure consistent messaging across all customer touchpoints.
• Monitor market trends and competitive activity in areas like AI, data centers, automotive, and hardware security to strengthen market position.
• Support customer meetings, executive briefings, and industry conferences to bring market feedback back to the product teams.

Requirements

• 8–12+ years of experience in Product Marketing, Technical Marketing, or Solutions Marketing within the semiconductor industry.
• Deep understanding of semiconductor technologies, chip design workflows, and silicon development.
• Proven track record of developing go-to-market strategies, positioning, and successful product launch plans.
• Exceptional ability to communicate complex technical concepts to both engineering audiences and business executives.
• Experience creating diverse sales enablement materials, including competitive positioning and technical white papers.
• Strong cross-functional collaboration skills to work effectively across Engineering, Sales, and Marketing teams.

Preferred Qualifications

• Direct experience with Semiconductor IP, EDA, or hardware security.
• Exposure to high-growth markets such as AI, data centers, automotive, IoT, or advanced computing.

Benefits

• Comprehensive health, wellness, and financial benefits.
• Competitive total rewards package including potential for annual bonus and equity.
• Opportunities for professional development and career growth within a global industry leader.

About the Company

Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation, and analysis solutions, partnering with customers across diverse industries to maximize R&D productivity and power the next generation of innovation.