Senior Product Marketing Manager

About the Company

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH. We utilize unique data-driven AI/ML based technologies to optimize hundreds of terabytes of data and billions of events per day.

Responsibilities

• Define and evolve core positioning, value propositions, and competitive differentiation for demand products
• Translate technical product capabilities into compelling commercial stories for websites, pitch decks, and collateral
• Orchestrate comprehensive, cross-functional GTM strategies for new product launches and regional expansions
• Partner with Product and Finance to analyze and optimize pricing and packaging models
• Equip global sales teams with high-impact collateral including battlecards, objection handlers, and ROI calculators
• Conduct win/loss analysis to uncover insights into buyer behavior
• Track competitor moves and emerging ad formats to act as a market authority

Requirements

• 5–8+ years of experience in product marketing within a B2B technology environment
• Specific expertise in adtech, programmatic advertising, or digital media platforms
• Proven track record of executing full-lifecycle GTM strategies
• Experience building sales enablement tools for enterprise brands and agencies
• Proficiency with modern PMM tooling and AI-powered workflows
• Bachelor’s degree in Marketing, Business, or a related field

Preferred Qualifications

• Direct experience marketing AI/ML-powered advertising products
• Familiarity with product-led growth (PLG) motions
• Experience working across global or distributed teams to adapt GTM frameworks