Senior Product Marketing Manager

Responsibilities

• Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment
• Develop deep customer and buyer insight across sub-segments and geographies
• Build differentiated vertical narratives by translating capabilities and ecosystem integrations into clear use cases
• Maintain a strong point of view on the competitive landscape
• Develop scalable sales plays and cross-channel GTM programs
• Equip Sales and Enablement with high-impact collateral, discovery frameworks, and customer proof points
• Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion motions

Requirements

• 5+ years of product marketing experience, including B2B SaaS
• Experience supporting complex, multi-stakeholder sales cycles
• Strong analytical mindset with ability to translate data into strategy
• Clear communicator capable of simplifying complex technical concepts
• Influential cross-functional partner
• Self-starter comfortable operating in ambiguity
• Owner mindset with accountability for business results

About the Company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. We develop technology to nurture personalized experiences in ecommerce and beyond.