Senior Product Marketing Manager

Responsibilities

• Own the end-to-end go-to-market strategy for the upmarket segment, from initial positioning to launch and ongoing iteration.
• Design and implement AI-powered workflows for customer research, competitive analysis, and content production to accelerate execution.
• Build and evolve a hybrid funnel that blends Product-Led Growth (PLG) motions with direct sales.
• Lead market research and competitive analysis to identify upmarket-specific pain points and emerging trends.
• Equip Sales and Marketing teams with high-impact collateral, case studies, and competitive positioning to drive win rates.
• Define and track key success metrics, including pipeline, conversion, ACV, and retention, in partnership with Strategy and Operations.
• Serve as the internal voice of the upmarket customer to influence product roadmap decisions.

Requirements

• 4+ years of product marketing experience, specifically with a track record of taking a company into new, larger customer segments.
• Proven experience building GTM motions from scratch in ambiguous environments.
• Experience building and utilizing AI-powered workflows to enhance PMM functions like research or content production.
• Deep expertise in sales enablement and competitive positioning.
• Data-driven decision-making skills with the ability to act on funnel and customer signals.
• Exceptional written and verbal communication skills.
• Ability to work in a hybrid capacity, commuting to our NYC headquarters 3–4 days per week.

Benefits

• Competitive health and dental insurance effective from day one.
• Flexible PTO and paid parental leave.
• 401k benefits and Dependent Care FSA.
• In-office lunch twice per week (NYC/SF) and late-night dinner stipends.
• Annual professional development stipend.
• Fertility and adoption benefits via Carrot and Kindbody.
• Access to Wellhub for wellness and mental health resources.

About the Company

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping over 120,000 service businesses earn more revenue and free up time for the work they love. Our agentic workforce helps owners grow profit, manage clients, and automate essential tasks, processing billions in annual payment volume.