Senior Product Marketing Manager

Responsibilities

• Lead GTM strategies for new product launches, including ideation, planning, and forecasting business impact.
• Coordinate with cross-functional stakeholders such as Product, Sales, Customer Success, and Marketing to align on launch timelines and priorities.
• Drive GTM campaign project management to ensure deadlines are met and business results are achieved.
• Oversee marketing actions to ensure brand consistency, accurate messaging, and alignment with product positioning.
• Conduct competitor and customer research through interviews, surveys, and data analysis to identify market trends.
• Create and maintain product assets and sales materials, including pitch decks, landing pages, and battlecards.
• Collaborate with product teams on roadmap planning by providing market and customer insights.
• Define pricing and packaging proposals for new and existing products within the portfolio.

Requirements

• 3+ years of experience in Product Marketing within a SaaS environment.
• Proven track record of managing large-scale GTM campaigns and successful product launches.
• Strong data analysis skills with the ability to derive actionable business insights.
• Excellent storytelling and communication skills.
• Proficiency in English.
• Fluency in at least one of the following: French, German, Spanish, Italian, or Portuguese.

Benefits

• Competitive salary range between €47,000 and €67,000.
• Private health insurance via Alan.
• Wellhub membership for gyms, pools, and outdoor classes.
• Language classes and a dedicated learning budget.
• Office perks including breakfast, organic fruit, and free caffeine.
• Pet-friendly office environment.

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, helping SMBs focus on growing their people. With over 1,200 employees across 7 markets and 700,000+ users, we are one of Europe’s fastest-growing SaaS companies.