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Posted 6 hours ago

Senior Product Marketing Manager

Dressly (SKELAR)Senior Product Marketing Manager
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Perks & benefits

Education AllowanceMedical InsurancePaid LeaveRelocation AllowanceHealth InsuranceCommission

Requirements

2+ years experience in PMM or Growth roles, Experience launching end-to-end experiments, Strong analytical mindset, Knowledge of CRO and web-to-web funnels, Proficiency in Amplitude, GA4, or Mixpanel, English level B1+

Skills

MarketingGrowth HackingA/B Testing

About the role

About the Company

SKELAR is a venture builder that creates consumer businesses in global markets like EdTech, Mental Health, Petcare, and FashionTech. Dressly is one of their high-growth businesses, using AI technologies to transform the fashion industry through personalized solutions. Having grown 4x in the last six months, Dressly is looking for a growth-oriented professional to drive its next phase of expansion.

Responsibilities

  • Identify and validate new business growth opportunities through market, user, and competitor research
  • Launch and scale new web-to-web funnels and unique growth mechanics
  • Plan, launch, and analyze complex A/B tests to evaluate impact on business metrics
  • Build and prioritize a growth experiment roadmap based on potential business impact
  • Analyze the entire user journey from initial ad contact to purchase and retention
  • Monitor key metrics daily to identify funnel bottlenecks and improve conversion, monetization, and ROI
  • Evaluate experiment results using CR, ARPU, LTV, CPA, CPM, and other metrics
  • Collaborate with Creative and UA teams to find new marketing angles, messaging, and positioning
  • Work with marketing and product teams to optimize the creative → funnel → offer → product connection
  • Define tasks for design, analytics, and engineering to drive new tests and mechanics to completion

Requirements

  • 2+ years of experience as a Product Marketing Manager, Growth Manager, or similar role
  • Proven track record of launching experiments from idea to measurable business results
  • Ability to independently identify growth points rather than just managing a backlog
  • Strong product and analytical mindset with data-driven decision-making skills
  • Deep understanding of CRO, user behavior, and web-to-web funnel construction
  • Experience with performance marketing channels and their interaction with creative and product
  • Proficiency with analytical tools such as Amplitude, GA4, Mixpanel, Tableau, or GrowthBook
  • High level of ownership and comfort working in uncertain environments
  • English proficiency at B1+ level
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Senior Product Marketing Manager

Dressly (SKELAR) · Ukraine

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