Senior Product Marketing Manager

Responsibilities

• Lead the development of differentiated product messaging, positioning, and proof points grounded in customer and market insights.
• Architect and execute comprehensive marketing plans to accelerate market awareness, engagement, and product adoption.
• Own end-to-end execution of GTM initiatives for major product launches in partnership with Revenue Marketing and Product Management.
• Drive thought leadership strategy through high-impact content including webinars, whitepapers, and video series.
• Define and lead sales enablement strategy by developing pitch decks, solution guides, competitive battlecards, and ROI calculators.
• Mentor and provide strategic guidance to junior product marketing team members to elevate overall team output.
• Synthesize market and competitive data to proactively influence the product roadmap.

Requirements

• 6–9 years of B2B SaaS product marketing experience.
• Background in fintech, payments, or accounts receivable software.
• Proven track record of independently owning and executing full-cycle GTM strategies for complex products.
• Exceptional communication skills with the ability to translate intricate capabilities into compelling narratives for C-suite audiences.
• Strong analytical mindset with the ability to synthesize data into strategic recommendations.
• Demonstrated proficiency with AI tools (such as Claude or comparable LLMs) for research, content development, and strategic analysis.

Preferred Qualifications

• Experience mentoring junior marketers and elevating team performance.
• Experience documenting, standardizing, and scaling product marketing methodologies and playbooks.
• MBA degree.

Benefits

• Comprehensive health coverage.
• Competitive retirement plans.
• Generous PTO and parental leave.
• Flexible work options.
• Meaningful investment in professional development.

About the Company

Billtrust is a leader in B2B accounts receivable workflow and payment software. We provide AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. As an AI-first company, we empower our teams with cutting-edge tools to deliver meaningful customer outcomes for over 2,600 global customers.