Senior Product Marketing Manager

Responsibilities

• Define positioning and messaging frameworks for Aspora's products across global diaspora corridors
• Own go-to-market strategy for launches across the UK, UAE, US, Canada, and beyond
• Shape the category narrative that sets Aspora apart in modern diaspora banking
• Drive customer and competitor insight through research, user interviews, and market analysis
• Partner with product and growth teams to influence the product roadmap
• Lead messaging consistency across every customer touchpoint, from acquisition to retention

Requirements

• 4+ years in product marketing, ideally at an early-stage startup
• Experience in fintech or with regulated products
• Strong storytelling and writing skills with the ability to turn complex products into compelling narratives
• Expertise in GTM planning, feature launches, and building messaging hierarchies
• Analytical and insight-driven mindset
• First-principles thinker who questions defaults and understands user psychology

Preferred Qualifications

• 0→1 exposure: defining messaging for products and markets without an existing playbook
• Deep experience in financial services

Benefits

• High ownership and autonomy to shape the product marketing function
• Opportunity to define the category story for borderless banking
• Competitive salary and comprehensive benefits
• ESOPs aligned with Aspora's long-term vision

About the Company

Aspora is building a borderless financial operating system designed for people on the move. Backed by Sequoia Capital, Greylock Partners, and Y Combinator, we are a global team working to make money as mobile and transparent as our users. We turn regulatory complexity into elegant solutions to redefine global banking for diaspora communities.