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Posted 2 days ago
Senior Product Marketing Manager
AsanaSenior Product Marketing Manager, Command by Asana
Requirements
8+ years B2B tech product marketing experience, Technical depth for developer engagement, Experience with PLG and SLG motions, Strategic growth mindset
Skills
SaaSStrategy
About the role
Responsibilities
- Define and own the end-to-end go-to-market strategy
- Develop and maintain messaging and positioning for technical personas
- Drive high-impact product launches from flagship releases to feature updates
- Equip Sales and Success teams with enablement materials like battlecards and pitch decks
- Act as the connective tissue between Product, Partnerships, and Sales
- Analyze performance data and customer feedback to refine positioning
Requirements
- 8+ years of experience in product marketing within B2B tech (SaaS preferred)
- Technical depth with ability to engage developers and engineering leaders
- Proven track record of scaling products using PLG and SLG motions
- Strong product intuition and ability to distill complex technical concepts
- Experience partnering with Product teams to align roadmaps with market needs
- Curiosity regarding AI tools and emerging technologies
About the Company
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster.
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Asana · San Francisco
