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Posted 2 days ago
Senior Product Marketing Manager
AsanaSenior Product Marketing Manager
Perks & benefits
Education AllowanceFamily Medical InsuranceHealth Insurance
Requirements
8-12 years product marketing experience, B2B tech or ITSM/ESM background, AI product experience, Strategic thinking, Technical storytelling
Skills
MarketingStrategyAI
About the role
Responsibilities
- Define and own the end-to-end go-to-market strategy for Asana Service Management
- Develop and maintain messaging that articulates value for CIOs and complex enterprise needs
- Drive high-impact product launches ranging from flagship releases to incremental updates
- Equip Sales teams with strategic enablement materials like battlecards and pitch decks
- Act as the connective tissue between Product, Partnerships, and Sales
- Leverage performance data and customer feedback to refine positioning in the ITSM/ESM space
Requirements
- 8–12 years of experience in product marketing
- Background in B2B tech, service management (ITSM/ESM), or AI-powered products
- Ability to translate complex technical capabilities into clear business value
- Strategic thinker capable of navigating competitive landscapes
- Proven track record of aligning product roadmaps with market needs
- Exceptional written and verbal communication skills
Preferred Qualifications
- Curiosity about AI tools and emerging technologies
- Experience with full-lifecycle global product launches
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options
About the Company
Asana is a leading platform for human + AI collaboration, helping millions of teams around the world achieve their most important goals faster.
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Asana · San Francisco
