Senior Product Marketing Manager

About the Company

Apptega makes software that solves big problems and has big impact. Our team is comprised of people who take their work seriously, love a daunting challenge, and put the customer first.

Responsibilities

• Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
• Translate product capabilities into clear, differentiated, and compelling stories
• Lead content strategy across the funnel from awareness to conversion
• Manage external agencies for demand generation, including SEO, paid media, and website optimization
• Develop sales and partner enablement materials such as pitch decks, battlecards, and competitive pages
• Support indirect/channel motion for MSPs, MSSPs, VARs, and distributors
• Lead go-to-market planning and execution for product launches

Requirements

• Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
• Experience owning or contributing to content strategy and creation
• Familiarity with demand generation and managing external agencies
• Experience supporting or selling through channel/partner ecosystems
• Exceptional storytelling and communication skills across written, visual, and verbal formats
• Ability to operate both strategically and tactically
• Results-driven mindset focused on business impact and pipeline contribution

Preferred Qualifications

• Domain expertise in Cybersecurity and/or GRC (governance, risk, compliance)
• Understanding of enterprise and SMB security decision-making processes
• Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD)
• Ability to apply AI to drive efficiencies in messaging and go-to-market execution