Senior Product Marketing Manager

Responsibilities

• Develop and execute a comprehensive product marketing and GTM strategy for native AI solutions and workflows.
• Manage the product and feature launch process for new AI and agent capabilities in collaboration with Product, Marketing, and GTM teams.
• Serve as the AI subject matter expert, using market and competitive insights to refine positioning and equip internal teams.
• Build deep working relationships across Product and GTM teams to translate technical AI frameworks into market-ready solutions.
• Define product positioning and craft compelling messaging that articulates Addepar’s value proposition.
• Produce regular thought leadership, educational content, and marketing materials to build brand awareness and leadership in the AI space.

Requirements

• 4-8 years of product marketing experience.
• Experience launching and positioning native AI and agentic workflows.
• Experience in AI-native B2B SaaS, financial services, or fintech.
• Strong storytelling and writing skills with the ability to translate technical features into customer benefits.
• Proven experience designing and rolling out go-to-market strategies from scratch.
• Ability to move between high-level strategy and tactical execution in a fast-paced environment.

About the Company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Our platform unifies portfolio, market, and client data to deliver AI-powered insights within investment and client workflows.