Senior Product Marketing Enablement Specialist

Responsibilities

• Develop product messaging and campaign positioning that resonates with enterprise audiences in core verticals like retail and healthcare
• Translate complex technical capabilities into compelling, customer-focused value propositions
• Partner with product teams on launches and go-to-market initiatives to ensure effective messaging across sales channels
• Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards
• Support webinars, demos, and thought leadership content to showcase value across enterprise use cases
• Drive consistency across messaging and sales materials to ensure a unified brand story
• Own performance metrics to continuously improve program outcomes and optimize based on results
• Leverage AI and emerging tools to enhance the personalization and scalability of marketing programs

Requirements

• 4+ years of experience spanning product marketing and sales enablement
• Proven track record of driving pipeline and revenue through integrated go-to-market programs
• Experience supporting enterprise sales motions and understanding complex deal cycles
• Demonstrated ability to develop compelling product messaging and translate technical solutions into customer value
• Strong experience building practical sales enablement materials (decks, battlecards, demo content)
• Data-driven mindset with experience measuring and optimizing program performance
• Familiarity with AI and emerging marketing tools
• Strong cross-functional collaboration skills across product, sales, and customer success teams

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, and Vision plans
• Fitness Programs and Emotional & Mental Wellness support
• Learning & Development programs
• Employee Resource Groups (ERGs)

About the Company

Axon is on a mission to Protect Life. We are explorers pursuing society’s most critical safety and justice issues with an ecosystem of devices and cloud software. We work in a fast-paced, meaningful environment where employees take ownership and drive real change to make the world a safer place.