Senior Product Manager

Responsibilities

• Drive Data Collaboration Strategy & Execution for Roku Data Cloud (RDC)
• Partner with cleanroom technology providers like Snowflake, LiveRamp, and AWS Clean Rooms
• Define and prioritize advertiser and agency use cases including audience planning and campaign measurement
• Build and maintain strategic partnerships with measurement vendors such as Nielsen, Videoamp, and iSpot
• Own product strategy for integrating measurement capabilities into Roku's ad platform
• Design products that enable closed-loop measurement across planning, delivery, and optimization phases
• Define product requirements, user stories, and acceptance criteria for complex technical features
• Communicate product strategy and roadmap to executive leadership

Requirements

• 4+ years of product management experience
• 2+ years in advertising technology, measurement, or data platforms
• Strong knowledge of cleanroom solutions and privacy-enhancing technologies
• Hands-on experience with data structures, query logic, and SQL
• Deep understanding of measurement methodologies like attribution and incrementality testing
• Familiarity with measurement integration methods and ad serving standards (VAST, VMAP)
• Knowledge of the advertising identity ecosystem and PII matching
• Strong cross-functional collaboration skills

Preferred Qualifications

• Experience working directly with advertisers, agencies, or measurement vendors
• Background in data science, analytics, or data engineering
• Familiarity with privacy regulations such as GDPR and CCPA
• Experience with marketing mix modeling (MMM) or geo-testing
• Knowledge of programmatic advertising and DSP technologies

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. Our mission is to be the TV streaming platform that connects the entire TV ecosystem, connecting consumers to content and providing advertisers with unique engagement capabilities.