Senior Product Manager, HIV Prevention DTC Marketing

Responsibilities

• Support and manage key tactical executions for US HIV Prevention/PrEP consumer initiatives, including online and offline branded and unbranded tactics.
• Develop and implement content and messaging tailored to diverse consumer groups, including men who have sex with men, cis-gender women, and transgender individuals.
• Execute marketing across multiple channels such as TV, digital, audio, social media, print, point-of-care, out-of-home, and CRM.
• Lead the development of consumer tactics in alignment with business strategy and allocated budgets.
• Collaborate with cross-functional partners to solve business problems and drive efficiencies in DTC efforts.
• Manage agency partners to ensure deliverables are produced within timelines and budget constraints.
• Navigate internal review processes to ensure all marketing materials comply with medical, regulatory, and legal requirements.

Requirements

• Bachelor's Degree and 8 years of experience, OR a Master's Degree and 6 years of experience.
• Proven experience in budget and timeline management.
• Demonstrated understanding of pharmaceutical regulatory requirements and their impact on marketing materials.

Preferred Qualifications

• Minimum of 3 years in product marketing or advertising focused on consumers or patients.
• Strong familiarity with marketing fundamentals, promotional strategy, and commercial policies.
• Experience in market research or working within an advertising/communications agency.
• Excellent communication and interpersonal skills with the ability to drive consensus among stakeholders.
• Ability to think critically through complex business problems and offer clear solutions.
• Comfort discussing the HIV/HIV Prevention category, including topics related to sex and sexual identity.

About the Company

Gilead is a research-based biopharmaceutical company that has spent more than 35 years tackling diseases such as HIV, viral hepatitis, COVID-19, and cancer. We work relentlessly to develop therapies that improve lives and ensure global access to life-changing scientific innovations.