Senior Product Manager – HIV Community Marketing

Responsibilities

• Develop and lead key elements of the Allied Healthcare Professional (AHCP) personal and non-personal promotional brand strategy.
• Support the build, execution, and sustainment of the Plan of Action (POA) for the Community Liaison (CL) field team across the HIV portfolio.
• Drive execution through management of external agencies and close partnership with internal cross-functional teams including Sales, Medical, Legal, and Regulatory.
• Create personal and non-personal promotional tactics and unbranded disease education for congresses and regional marketing strategies.
• Manage the non-personal promotions marketing budget and project timelines.
• Establish and track Key Performance Indicators (KPIs) to measure the success of marketing initiatives and tactics.

Requirements

• Bachelor's Degree and 8 years of experience, OR Master's Degree and 6 years of experience, OR a Ph.D.
• Proven experience in pharmaceutical or biotech marketing.
• Strong knowledge of regulatory policies and practices.
• Experience with budget management, including expense planning and tracking.

Preferred Qualifications

• Demonstrated ability to leverage market insights from research, advisory boards, and field force input.
• Experience working on category-leading brands and omnichannel/multi-channel marketing.
• Ability to implement multi-dimensional marketing and business plans.
• Strong verbal, written, and interpersonal communication skills.
• Experience working with external advertising, media, and medical education vendors.

About the Company

Gilead Sciences is a research-based biopharmaceutical company that has spent more than 35 years tackling major diseases such as HIV, viral hepatitis, COVID-19, and cancer. Our mission is to develop therapies that improve lives and ensure global access to life-changing scientific innovations.