Senior Product Manager

About the Company

F11 is a high-touch Enterprise Managed-Service Platform that automates the full campaign lifecycle for brick-and-mortar retailers and CPG brands. We function as a sophisticated delivery engine that powers complex, locally-targeted campaigns at scale.

Responsibilities

• Own the strategy, roadmap, and execution for the Media Planning Module
• Translate retail-local advertising nuances into scalable software logic
• Collaborate with Data Science to define precision metrics and evaluate allocation logic
• Work with engineers and data scientists to refine proprietary algorithms
• Drive operational excellence by eliminating friction for internal Media Experts
• Bridge business outcomes with technical feasibility and model integrity

Requirements

• 5+ years of product management experience
• 3+ years in SaaS AdTech or MarTech focusing on planning or media tooling
• Profound understanding of media planning (reach/frequency, geographic budget allocation, demographic targeting, and media mix)
• Experience working with planning software or equivalent
• Comfort working with complex, algorithmic products
• Fluency in English

Preferred Qualifications

• German language proficiency
• Experience with ML-assisted features like budget recommendation engines or reach forecasting models
• Dual perspective as both a software vendor and an agency/brand-side strategist
• Strong system thinking skills