Senior Product Manager, Ads Targeting & Audience Activation

Responsibilities

• Own the audience product surface end to end, including segment creation, curation, lifecycle, and activation
• Set the strategy for how Roku audiences are made available to advertisers and partners
• Shape Roku's modeled audience strategy using unique signals for propensity and lookalike models
• Expand audience portability into major external activation platforms
• Land new targeting signals such as behavioral, attention, and contextual signals
• Drive product investments to make targeting faster, more reliable, and more self-serve
• Partner cross-functionally to ensure targeting products consume correct inputs and produce correct outputs
• Define and track success metrics including coverage, latency, and signal adoption

Requirements

• 6+ years of Product Management experience, ideally in ad tech or audience products
• Track record of shipping audience or targeting products at scale
• Technical fluency with audience taxonomies, segment lifecycles, and propensity modeling
• Experience working across the advertising ecosystem (DSPs, SSPs, ad servers, DMPs/CDPs)
• Highly analytical with the ability to quantify signal and segment value
• Proven ability to drive cross-functional execution in ambiguous environments
• Platform thinking and ability to design for extensibility
• AI fluency and experience with ML/automation in product offerings

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.