Senior Product Manager, Ads Targeting & Audience Activation

Responsibilities

• Own the audience product surface end-to-end, including segment creation, curation, lifecycle, and activation across owned and external buying surfaces.
• Set the strategy for how Roku audiences are made available to advertisers and partners, driving product investments to ensure scalability.
• Shape Roku's modeled audience strategy by integrating unique signals into propensity and lookalike models.
• Expand audience portability by driving Roku audience reach into major external activation platforms and prioritizing new integrations.
• Define and land new targeting signals, including behavioral, attention, and contextual signals.
• Partner cross-functionally with engineering, data science, sales, and privacy/legal teams to ensure targeting products are reliable and self-serve.
• Define and track success metrics for targeting, such as coverage, latency, signal adoption, and revenue lift.

Requirements

• 6+ years of Product Management experience, ideally in ad tech, audience products, or ad data platforms.
• Proven track record of shipping audience or targeting products at scale with measurable impact.
• Strong technical fluency in audience taxonomies, segment lifecycles, lookalike/propensity modeling, and identity signals.
• Experience working within the advertising ecosystem, including DSPs, SSPs, ad servers, or DMPs/CDPs.
• Highly analytical mindset with the ability to quantify signal value and make principled trade-offs regarding privacy, cost, and accuracy.
• AI/ML fluency and experience using modern AI tools to accelerate product work.

Preferred Qualifications

• Prior experience at a major social platform or a CTV publisher/streamer.
• Experience with clean room partners and advanced measurement technologies.
• Ability to design for extensibility and platform-level standardization.

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. Our mission is to connect the entire TV ecosystem, enabling consumers to find the content they love while providing advertisers with unique capabilities to engage viewers through relevant, data-driven experiences.