Senior Product & Industry Marketing Manager

Responsibilities

• Lead strategic positioning and go-to-market execution for QNX products within the global robotics ecosystem
• Develop industry-specific messaging and value propositions addressing safety, real-time performance, and reliability
• Create high-impact marketing content including white papers, blogs, presentations, and sales enablement tools
• Translate complex engineering capabilities into compelling narratives for technical and business audiences
• Drive integrated marketing campaigns across digital, email, social, and events to grow the robotics pipeline
• Act as an internal authority on robotics market trends, customer needs, and competitive landscapes
• Empower global sales teams with training, collateral, and insights to articulate the QNX value proposition

Requirements

• Proven success in product or industry marketing within embedded systems and robotics
• Strong understanding of embedded software platforms and real-time systems
• Expertise in the robotics industry and its specific technical requirements
• Familiarity with functional safety and safety-critical development environments
• Demonstrated experience in demand generation and content creation
• Ability to collaborate effectively with global product management, engineering, and sales teams
• Excellent storytelling and communication skills for both engineers and executive decision-makers

Preferred Qualifications

• Experience with robotics platforms or autonomous systems
• Background in systems architecture or software-defined business models
• Experience with Account-Based Marketing (ABM) strategies

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• Retirement savings plans
• Employee share purchase program
• Paid time off
• BlackBerry Sales Incentive Pay (SIP) bonus program

About the Company

BlackBerry provides enterprises and governments with the intelligent software and services required to power the world. Through QNX, the company delivers safe and secure operating systems, hypervisors, and middleware trusted in the world's most critical embedded systems, including hundreds of millions of vehicles globally.