Senior Principal Product Manager

About the Company

Rockerbox powers a unified measurement platform that helps marketers understand, optimize, and grow their business across channels. At the core of this platform are our modeling and measurement systems—spanning Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and other modeled approaches.

Responsibilities

• Own the product strategy and roadmap for measurement and modeling, including MMM, Testing, Synthetic modeling, and MTA evolution
• Partner closely with Data Science and Engineering to build and scale model-driven products and systems
• Translate complex modeling concepts into clear product requirements, workflows, and outputs
• Lead products from 0→1 through scaled adoption
• Ensure modeling outputs are accurate, explainable, and aligned with customer expectations
• Analyze model outputs and large-scale datasets to inform product decisions and prioritization
• Partner with Product Marketing on positioning and communicating complex measurement concepts

Requirements

• 8+ years of product management experience
• Significant experience in measurement, analytics, or model-driven products
• Deep understanding of marketing measurement approaches (MMM, MTA, incrementality testing)
• Strong track record of building and scaling data science or ML-powered products
• Ability to work with Data Scientists and Engineers on complex systems
• Excellent communication skills for technical and non-technical stakeholders

Preferred Qualifications

• Experience in AdTech, MarTech, or measurement platforms
• Familiarity with causal inference, statistical modeling, or experimentation design
• Hands-on exposure to AI/ML workflows or data science tooling
• Experience working with large datasets using SQL or Python