Senior Personalisation Lead

Responsibilities

• Lead global personalisation activities and oversee daily operations for the client's personalisation roadmap
• Develop high-impact personalisation-based growth opportunities by understanding the client's business landscape
• Manage program resources, budgets, and timelines for dynamic content and segmented experiences
• Implement and refine the Personalisation-Led Growth (PLG) framework and methodologies
• Lead cross-functional teams to design, configure, and analyse personalised experiences and targeted recommendations
• Architect integrated solutions using recommendation engines, CMS, and Customer Data Platforms (CDPs)
• Drive data-driven decisions using insights from user behaviour and personalisation performance

Requirements

• Profound knowledge of optimisation technologies including Adobe Target, Optimizely, or similar
• Advanced experience with analytics suites such as GA4, Adobe Analytics, or Amplitude
• Experience with Content Management Systems (CMS) like AEM or Sitecore
• Proficiency with Customer Data Platforms (CDPs) such as Segment or Tealium
• Experience with recommendation engines like Dynamic Yield or Braze
• Strong understanding of data infrastructure, pipelines, and warehousing
• Proficiency in agile or waterfall methodologies
• Strong statistical understanding for A/B testing and complex dataset interpretation

Preferred Qualifications

• Experience managing large-scale global programs
• Ability to translate complex data insights into actionable business strategies
• Strong commercial acumen and experience with ROI tracking and forecasting

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and global digital experience, working with blue-chip clients like Coca-Cola, Microsoft, and Nestlé.