Senior Performance Media Analyst

Responsibilities

• Develop and implement digital media strategies aligned with client business objectives
• Manage performance campaigns across platforms like LinkedIn Ads, Meta Ads, and Google Ads with a focus on lead generation
• Analyze performance data, identify insights, and implement optimizations to maximize results and KPIs
• Conduct A/B testing and other experiments to improve campaign performance
• Prepare performance reports and present results to managers and clients
• Mentor and develop mid-level, junior, and intern analysts
• Manage budget pacing and goals
• Collaborate with internal agency teams (creative, planning, BI) and clients
• Maintain contact with local and global partners

Requirements

• Proven experience in performance campaign management focused on lead generation
• Mastery of digital media platforms including Google Ads, LinkedIn Ads, Meta Ads, and DV 360
• Deep knowledge of performance metrics such as CPA, CPL, and ROAS
• Intermediate English proficiency for presentations and reporting
• Strong analytical skills and logical reasoning
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides
• Completed degree in Marketing, Advertising, Communication, Engineering, or related fields

Preferred Qualifications

• Previous experience working in an advertising agency
• Certifications in Google Ads or other digital media platforms
• Experience managing B2B clients
• Knowledge of the Cloud Computing and SaaS markets
• Experience using AI for work optimization

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.