Senior Performance Marketing Manager - Paid Social

Responsibilities

• Develop and execute data-driven customer acquisition strategies across Meta, LinkedIn, YouTube, CTV, and emerging channels like Reddit.
• Localize global paid social strategies for the Mexico and Canada markets, ensuring cultural relevance and alignment with local buyer behavior.
• Own end-to-end campaign execution, including audience targeting, creative briefing, ad trafficking, and performance optimization.
• Conduct rigorous A/B testing and experimentation to improve ad creative, bidding strategies, and messaging.
• Partner with Sales, Demand Generation, and Marketing Ops to build integrated campaigns and ensure proper attribution and CRM integration.
• Manage budget tracking and pacing, providing regular performance insights and strategic recommendations to leadership.

Requirements

• 5+ years of hands-on experience in Paid Social with expertise in Meta, LinkedIn, YouTube, and CTV.
• Proven experience managing paid social budgets specifically within the Mexico and/or Canada markets.
• Proficiency with platform-native tools such as Meta Ads Manager and LinkedIn Campaign Manager.
• Experience working with high-growth SaaS products and a deep understanding of B2B sales funnels.
• Technical familiarity with the B2B MarTech stack, including Salesforce and Marketo.
• Skilled in implementing tracking tags via Google Tag Manager and understanding first-party data strategies.
• Bachelor's degree.

Preferred Qualifications

• Experience working across all company segments (Commercial, Mid-Market, Enterprise) in the Americas.
• Deep understanding of B2B attribution models and the non-linear buyer journey.
• Familiarity with CTV buying strategies and programmatic social solutions.

Benefits

• Competitive total compensation including base salary, performance-based bonuses, and equity.
• Flexible, employee-led remote work model.
• Professional development stipend.
• Comprehensive health and parental leave plans.

About the Company

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud. We provide a platform that enables organizations to harness IoT data to improve the safety, efficiency, and sustainability of the physical operations that power the global economy.