Senior Performance Marketing Manager

About the Company

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Responsibilities

• Strategize, create, monitor, maintain, and optimize high-volume campaigns across Google Ads, Facebook Ads Manager, and other third-party digital media platforms
• Oversee growth in performance, managing campaigns to meet clients’ ROI goals
• Conduct continuous analysis of campaign performance and provide actionable reporting on digital initiatives
• Efficiently manage and allocate budgets across multiple channels and campaigns
• Craft compelling, conversion-oriented pay-per-click ad copy with ongoing A/B testing
• Report on key performance indicators, calculate Cost Per Lead, and forecast spend
• Work with large product catalogs and frequent campaign updates

Requirements

• Minimum 5 years of relevant experience
• Experience in Google AdWords, Google AdWords Editor, and Google Analytics
• Expertise in keyword research, campaign buildout, and ad creation
• Extensive bid management and lead generation experience
• Vast experience in the Google Content Network and Display Advertising
• Knowledge and experience in retargeting/remarketing
• People Management skills
• Marketing and Advertising background preferred