Senior Performance Marketing Analyst

Responsibilities

• Lead strategic analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends.
• Design measurement frameworks, learning agendas, and attribution models to understand marketing touchpoint impact.
• Analyze website and digital performance, including traffic, conversion funnels, and session quality to identify optimization opportunities.
• Monitor key performance metrics such as Cost Per Account, Lifetime Value, ROAS, and conversion rates.
• Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences.
• Build and maintain advanced dashboards and interactive visualizations for executive-level reporting.
• Translate complex analytical findings into clear narratives for C-suite executives and marketing leaders.
• Partner with cross-functional teams including Product, Engineering, and Strategy to deliver integrated insights.

Requirements

• Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, or Computer Science.
• 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles.
• Expert-level proficiency with Google Analytics (GA4) or similar digital analytics platforms.
• Advanced SQL skills and proficiency in Python or R for statistical analysis and data manipulation.
• Strong experience with data visualization tools such as Tableau, Power BI, or Looker.

Preferred Qualifications

• Proven experience within the financial services industry or working directly with financial institutions.
• Experience with cloud data platforms such as Snowflake, AWS, Google Cloud, or Azure.
• Familiarity with big data tools like Hadoop or Spark.
• Knowledge of marketing automation platforms, CRM systems, and tag management implementation.

Benefits

• Medical, dental, and vision coverage.
• 401K with company match.
• Generous PTO allowance.
• Life insurance and pet insurance.

About the Company

Vericast is the financial institution performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement, and navigate change through the power of data, technology, and people. Our advanced analytics and data-driven insights enable better execution with agility, precision, and scale.