Senior Performance Manager, Paid Search

Responsibilities

• Lead the end-to-end search program, including account structure, campaign taxonomy, bidding strategy, and budget pacing.
• Architect Performance Max and core Search campaigns using modern best practices like RSA and DSA.
• Leverage platform AI and custom automation (scripts/API) for query mapping, asset generation, and anomaly detection.
• Pilot and productionize LLM-powered workflows for keyword expansion and ad copy ideation.
• Design and execute a rigorous testing framework using geo-splits, incrementality tests, and audience match tests.
• Partner with Analytics and Engineering to implement enhanced conversions, offline conversion imports, and robust tagging.
• Optimize toward high-intent primary actions and implement value rules aligned with efficient CAC.
• Coordinate with SEO and Social teams to build a unified query universe and harmonize SERP strategy.
• Manage Google and Microsoft relationships, prioritizing betas and resolving technical issues.

Requirements

• 7+ years of experience operating and scaling paid search across Google Ads and Microsoft Ads.
• Deep expertise in modern search strategies, including broad match, Smart Bidding, and audience targeting.
• Hands-on experience with AI and automation, including platform AI features, scripts, APIs, or LLM-assisted workflows.
• Proficiency in experimentation and measurement, including geo-experiments and incrementality testing.
• Data fluency with GTM, GA4, and BI dashboards; SQL is highly preferred.
• Proven track record of migrating to higher-intent optimization and tying media spend to downstream business impact.
• Exceptional communication skills with the ability to influence stakeholders across Marketing, Product, and Finance.

Preferred Qualifications

• Experience in real estate, fintech, proptech, or performance-driven consumer brands.
• Working knowledge of SEO, AEO (Answer/AI Engine Optimization), and Social Search mechanics.
• Experience with feed management and landing page experimentation.

About the Company

Opendoor is building the modern system of homeownership, giving people the freedom to buy and sell on their own terms through an end-to-end online experience.