Senior Performance Manager, Paid Search

Responsibilities

• Lead the end-to-end search program, including account structure, campaign taxonomy, bidding strategy, and budget pacing.
• Architect Performance Max and core Search campaigns using modern best practices like RSA and DSA.
• Leverage platform AI and custom automation (scripts/API) for query mapping, asset generation, and anomaly detection.
• Pilot and productionize LLM-powered workflows for keyword expansion and ad copy ideation.
• Design and execute a rigorous testing framework using geo-splits, incrementality tests, and audience match tests.
• Partner with Analytics and Engineering to implement enhanced conversions, offline conversion imports, and robust tagging.
• Orchestrate convergence between paid search, SEO, AEO, and Social Search to maximize SERP presence.
• Manage Google and Microsoft relationships, prioritizing betas and resolving technical issues.

Requirements

• 7+ years of experience operating and scaling paid search across Google Ads and Microsoft Ads.
• Deep expertise in modern search strategies, including broad match, Smart Bidding, and audience targeting.
• Hands-on experience with AI/automation, including platform AI features, scripts, and LLM-assisted workflows.
• Strong experimentation and measurement skills, including geo-experiments and incrementality testing.
• Fluency in GTM, GA4, and BI dashboards.
• Proficiency in SQL is highly preferred.
• Proven ability to tie media spend to downstream business impact and high-intent optimization.
• Exceptional communication skills with the ability to influence stakeholders across Marketing, Product, and Finance.

Preferred Qualifications

• Experience in real estate, fintech, proptech, or performance-driven consumer brands.
• Working knowledge of SEO, AEO (Answer/AI Engine Optimization), and Social Search mechanics.
• Experience with feed management and landing page experimentation.

About the Company

Opendoor is building the modern system of homeownership, giving people the freedom to buy and sell on their own terms through an end-to-end online experience.