Senior Performance Lead

Responsibilities

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM)
• Create strategy and optimization for Social Ads (Facebook, Instagram and Tiktok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Supervise paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Create strategy and optimization for email marketing campaigns
• Supervise all performance tracker and measure all marketing campaigns
• Review multi-channel analytics reports and recommend optimization action plans
• Conduct conversion rate optimization audits and execute A/B tests

Requirements

• At least 5 years of experience in Project Management, Campaign Planning, or Product Marketing
• Proficient in spoken and written English
• Proficient with Microsoft Excel, Google Sheets, and data analytics tools
• Proficient with digital marketing tools (Mailchimp, Mixpanel, Insider, SMS tools, etc.)
• Google Ads Search and Display certified
• GAIQ certified
• Experience with Google Tag Manager
• Proven track record managing large-scale ad spend
• Degree in Marketing Communications or equivalent
• Experience in the Financial/Fintech industry is highly valued