Senior Paid Social Specialist

Responsibilities

• Manage multi-million dollar monthly digital budgets across digital paid marketing channels
• Optimize campaign performance and test new products with partners like Google and TikTok
• Maintain and monitor key metrics including budget pacing, cost per acquisition, and LTV proxies
• Manage an experimentation roadmap including A/B creative tests, incrementality tests, and bidding algo tests
• Work closely with other teams and stakeholders to ensure goals are met

Requirements

• 4+ years of experience in performance marketing
• Direct, hands-on experience managing media buying, optimization (Paid Social), and strategic planning
• Proficiency in English
• High proficiency in Excel/Google Sheets
• Deep familiarity with metrics such as CPA, CPC, CVR, and LTV
• Strong quantitative, analytical, and problem-solving skills

Preferred Qualifications

• Experience with Web & App Tracking/Attribution
• Knowledge of SQL
• Experience working on multi-sided marketplace businesses

About the Company

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers.