Senior Paid Media Manager

Responsibilities

• Develop paid social strategies across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms
• Lead the full campaign lifecycle including planning, setup, QA, trafficking, testing, and optimization
• Manage large budgets to ensure efficient delivery aligned with client KPIs
• Partner with Account Managers to guide creative asset needs and campaign optimization
• Conduct rigorous monitoring and analysis to translate results into actionable insights
• Build and maintain paid social playbooks and repeatable workflows
• Stay ahead of advertising trends, platform updates, and AI/automation capabilities

Requirements

• 6+ years of hands-on paid social media experience
• Proven success managing multi-platform campaigns with significant budgets
• Agency experience is required
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• Fluency in Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, and Snapchat Ads
• Strong analytical capabilities with experience using GA4 or other analytics dashboards
• Proficiency in Sheets/Excel for analysis and forecasting
• Experience running influencer-driven or creator-led paid campaigns is a strong asset

Preferred Qualifications

• Relevant certifications such as Meta Blueprint, Google Ads, or Google Analytics
• Experience with Later Influence or comparable platforms
• Experience coaching or upskilling teammates on paid media execution

About the Company

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.