Senior Officer - Social Media

Responsibilities

• Define, plan, and execute performance marketing campaigns across Snapchat, Twitter, TikTok, Facebook, Instagram, and YouTube
• Analyze campaign performance and optimize strategies to drive results
• Compile detailed monthly and quarterly reports to provide results overview and analysis to management
• Conduct competitive research to stay ahead of advertising trends and emerging technologies
• Experiment with new creatives, copy, and channels to continuously improve performance
• Utilize internal data tools, Google Analytics, and TalkWalker to drive data-driven insights
• Build and manage vast audience segments across all social channels

Requirements

• 1-3+ years of experience executing social media campaigns across multiple channels
• Mandatory proficiency in Arabic
• Strong technical expertise in Google Analytics and Microsoft Excel
• Proven experience working on app install and ROI-driven campaigns
• Proficient in campaign and data analysis to drive optimizations

Preferred Qualifications

• Previous experience working in an agency environment

About the Company

Seera is the largest travel and tourism group in the MENA region. Formerly known as Al Tayyar Travel Group, Seera is dedicated to opening up the opportunity of travel for everyone by connecting cultures through a balanced portfolio of trusted brands that consistently exceed customer expectations.