Senior Meta Ads Specialist

Responsibilities

• Own Meta DPA strategy, including feed structure, custom labels, product sets, and segmentation
• Drive customer acquisition by optimizing the prospecting and remarketing split to hit ROAS and margin targets
• Execute a rigorous creative testing loop involving hypothesis generation, variant briefs, and kill rules
• Integrate AI into daily workflows for analysis, automated campaign builds, and scaling creative variants
• Partner with engineering to optimize feed fields and translate data into effective bid logic in Meta Ads Manager
• Manage large-scale budgets with a focus on incrementality and performance optimization

Requirements

• Proven experience structuring catalog campaigns for high-volume, short-lifecycle inventory marketplaces
• Deep expertise in Meta Ads Manager and managing significant advertising budgets at scale
• Demonstrated ability to run structured creative testing programs with clear frameworks
• Proficiency in using AI tools to automate repetitive tasks and enhance analytical workflows
• Strong analytical skills to diagnose performance shifts across creative, audience, and feed variables

About the Company

Groupon connects 42 million customers with local experiences—including restaurants, events, wellness, and travel—and the million-plus merchants who deliver them. We are an AI-native company undergoing a platform transformation, moving from a deals marketplace to an experience discovery platform. Our mission is to get people offline and into the real world at prices that make it possible.