Senior Media Director

Responsibilities

• Lead the regional media strategy and governance across Hispanic markets in LATAM
• Partner with senior stakeholders to translate business priorities into comprehensive media strategies
• Oversee coordination between regional guidelines and local market execution
• Ensure a full-funnel media approach across brand, consideration, performance, and conversion objectives
• Guide local teams in the development of tactical media plans aligned with regional strategy
• Establish and optimize operational processes, ways of working, and governance models across markets
• Ensure consistency, quality, and excellence in media delivery across all clusters
• Drive collaboration between cross-functional teams and market stakeholders
• Identify opportunities for innovation, efficiency, and continuous improvement in media operations

Requirements

• 10+ years of experience in media strategy, planning, and leadership roles
• Proven experience leading regional or multi-market media operations, ideally across LATAM
• Expertise in integrated media strategies across the full funnel
• Deep understanding of digital media ecosystems and traditional media channels
• Experience managing senior client relationships and executive stakeholders
• Strong leadership skills managing cross-functional and multicultural teams
• Strong analytical mindset with ability to translate data into actionable strategies
• Advanced English fluency

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.