Senior Media Buying Manager

Responsibilities

• Execute and optimize campaigns across paid channels including Social, Search, Affiliates, and Programmatic
• Drive performance through hands-on platform management, targeting, bidding, and budget allocation
• Own and manage multi-million dollar acquisition budgets with accountability for CAC, ROI, and LTV
• Drive a culture of experimentation across acquisition channels, funnel optimization, and creative strategy
• Partner with Data and Analytics to develop reporting infrastructure and refine performance KPIs
• Present acquisition performance, forecasts, and strategic insights to leadership

Requirements

• 5 - 8+ years of experience in performance marketing
• Deep expertise in paid media platforms such as Meta, Google, TikTok, and DSPs
• Proven success managing and scaling multi-channel campaigns
• Strong understanding of mobile attribution platforms like AppsFlyer
• Experience with incrementality testing and attribution modeling
• Strong analytical skills for data analysis and performance reporting
• Ability to work cross-functionally and influence stakeholders

About the Company

Fanatics is building a leading global digital sports platform that connects with sports fans across their digital journey, offering products and services across commerce, collectibles, and betting & gaming.