Senior Media Analyst

Responsibilities

• Act as the primary point of contact for clients, representing the agency in meetings with autonomy
• Maintain daily contact with analysts, supervisors, BI teams, media vehicles, and global teams
• Support and train interns and junior analysts to promote technical team development
• Plan, configure, and optimize Branding, Consideration, and Performance campaigns focused on KPIs
• Manage client budgets, control daily investments, and execute monthly financial closings
• Analyze post-click performance using Google Analytics or Adobe Analytics
• Collaborate with BI teams to interpret dashboards and conduct in-depth post-campaign analysis
• Build and present performance reports in both Portuguese and English
• Execute complex tactical and strategic planning by translating business objectives into channel and target definitions

Requirements

• Advanced or fluent English (mandatory)
• Advanced mastery of Meta Ads and Google Ads
• Experience managing multiple simultaneous clients across different sectors
• Intermediate/advanced proficiency in Excel and PowerPoint
• Experience with post-click analysis tools like Google Analytics or Adobe Analytics

Preferred Qualifications

• Knowledge of DV360
• Experience with LinkedIn, TikTok, Pinterest, Amazon DSP, or Mercado Livre
• Experience with programmatic vehicles (Teads, Seedtag, Adlook, etc.)
• Experience with offline media (OOH, Radio, TV, Streaming)
• Proficiency with market intelligence tools such as Comscore, Meta Audience Insights, or Google Planner

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.