Senior Media Analyst

Responsibilities

• Manage setup and activation of digital campaigns on programmatic platforms
• Define campaign structures and strategies for each media platform
• Organize, validate, and monitor campaigns to ensure KPIs are met
• Develop junior analysts and interns through daily tool support
• Manage budget pacing and goals
• Produce insights, optimizations, A/B tests, and continuous improvements
• Maintain contact with local and global partners
• Perform data analysis and generate insights with BI support
• Participate in client presentations and meetings
• Monitor media investments, check invoices, and reconcile budgets

Requirements

• Experience in advertising agencies with digital media operations
• Knowledge of programmatic media platforms (DV360, GAM, TAM, etc.)
• Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, and Word/Google Docs
• Intermediate to advanced English for weekly presentations and report writing
• Analytical profile with strong logical reasoning
• Ability to work independently and manage priorities

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. EssenceMediacom, part of the collective, is an innovative media agency combining data science, technology, and creativity to drive growth for leading global brands.