Senior Media Analyst

Responsibilities

• Work with the Analytics Manager and media teams to create measurable online and offline campaign objectives and KPIs
• Determine campaign data and tracking requirements and manage measurement systems for data capture and reporting
• Perform ongoing analysis using Excel, SPSS, or SAS to ensure timely adjustment and optimization of campaigns
• Conduct client-specific analyses including customer segmentation, profiling, and competitive market research
• Build a body of knowledge on media, technology, and strategy performance to inform future budget and partner decisions

Requirements

• 2+ years of experience within an analytics function in the marketing industry
• At least 1 year of experience working specifically in online media
• Expertise in data mining and analyzing large data sets to develop actionable insights
• Proficiency in statistical techniques, including hypothesis development and experimental design
• Strong technical skills in Excel and PowerPoint
• Knowledge of database analysis using SQL or MS Access
• Familiarity with web measurement technologies and ad serving platforms

Preferred Qualifications

• Experience with statistical software packages such as SPSS or SAS
• Proficiency in data visualization tools like Tableau
• Knowledge of syndicated media research systems such as Nielsen, comScore, or MRI

Benefits

• Medical, dental, and vision coverage
• 401K retirement planning
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

Spark Foundry is a leading media agency that helps brands evolve their marketing by leveraging identity, commerce, and artificial intelligence. As part of Publicis Groupe, we combine a start-up spirit with powerhouse data assets to drive business transformation through media.