Senior Media Activation Executive

Responsibilities

• Develop and execute data-driven performance marketing strategies for the APAC market to drive lead generation and app installs
• Manage end-to-end setup, launch, and daily optimization of campaigns across Google Ads, Apple Search Ads, and social platforms like Meta and TikTok
• Forecast campaign performance, manage advertising budgets, and identify growth opportunities
• Conduct meticulous keyword research, ad copy optimization, and creative testing
• Implement and monitor conversion tracking, remarketing lists, and audience segments
• Define, track, and report on critical KPIs including CPA and app-specific metrics
• Perform in-depth data analysis to provide actionable insights and strategic recommendations to clients
• Serve as the primary point of contact for clients regarding digital advertising strategy in APAC

Requirements

• 5+ years of progressive experience in hands-on performance marketing campaign management within APAC
• Business-level fluency in English (verbal and written)
• Demonstrated expertise in Google Ads (Search, Display, App Campaigns)
• Hands-on experience with Apple Search Ads (ASA)
• Proficiency in managing social media ad platforms such as Meta and TikTok
• Deep understanding of the app ecosystem, including ASO principles and mobile measurement partners (MMPs)
• Strong analytical skills to interpret complex market data and derive actionable insights
• Proven experience with A/B testing methodologies

Preferred Qualifications

• Experience with mobile measurement partners like Adjust, Branch, or AppsFlyer
• Understanding of incrementality testing and advanced attribution modeling
• Prior experience managing campaigns for enterprise clients
• Familiarity with local data privacy laws and advertising regulations in APAC

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.