Senior Marketing Services Manager

Responsibilities

• Serve as a strategic marketing technology advisor to issuer clients, translating business objectives into effective campaign strategies.
• Partner with banks and financial institutions to design end-to-end programs for card acquisition, activation, and retention.
• Lead the design and execution of multi-channel digital marketing campaigns across paid media, social, and programmatic advertising.
• Leverage Generative AI and Machine Learning to streamline workflows, optimize campaigns, and automate data analysis.
• Develop audience segmentation, personalization frameworks, and customer journey maps to maximize effectiveness.
• Navigate the KSA regulatory environment and develop culturally relevant campaigns aligned with Saudi Vision 2030.

Requirements

• Arabic language proficiency (written and spoken).
• 8+ years of experience in digital marketing, martech platforms, and campaign analytics.
• Demonstrated experience with AI/ML applications in marketing, including generative AI tools or predictive analytics.
• Deep expertise in digital marketing channels including mobile, paid media, social, and programmatic advertising.
• Strong analytical skills with experience in campaign measurement and data-driven decision making.
• Experience working in a B2B or B2B2C marketing capacity.

Preferred Qualifications

• Experience in the financial services, banking, or payments industry.
• Knowledge of the KSA market, GCC region, or Middle East marketing landscape.
• Familiarity with Visa platforms, products, and marketing services.
• Experience leading marketing technology implementations or digital transformation initiatives.

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. We are dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.